An Introduction to e-Marketing

E-marketing

E-marketing or electronic marketing is the use of electronic media to promote goods and services
over the internet. E-marketing is also known as internet marketing, web marketing and online
marketing.

Benefits of E-marketing

• The company will have less distribution and marketing expenses as it will be promoted at a cheaper cost online. Therefore this will reduce the cost to the company.
• One of the main advantages of e-marketing is that it reaches a wider range of consumers and the service can be promoted worldwide thereby having a larger customer base.
• E-marketing can be used any time of the hour even if the office is closed the consumers would be able to check on the product details therefore this is a major advantages for the company.
• The product can be advertised more creatively by using music, graphic and videos. The customers can be given a survey to fill out to know more about the product feedback.