21st Century & e-Marketing

E-marketing in the 21 century

In the 21st century e-marketing has revolutionized due to better and improved technology and development. In this era customers as well as the business has more access to better and faster internet access.

E-marketing is essential to business that are well established as well as new startups since e-marketing allows all kinds of businesses to target the audience specifically. And business that fail to acknowledge this may be left behind in terms of competition because e-marketing is a crucial element in businesses that attempts to bring in much more customs. Since this is the digital age, almost anything is published on the internet and people are being connected in more ways than known to mankind.

Therefore e-Marketing is sort of the new marketing to businesses. And traditional marketing is becoming outdated like Cloud Computing is starting to take over the traditional computing in businesses.

Make sure to attend our Expo @ KLCC in 2013 to learn more about e-Marketing and Cloud Computing. Register for the Expo here.

An Introduction to e-Marketing

E-marketing

E-marketing or electronic marketing is the use of electronic media to promote goods and services
over the internet. E-marketing is also known as internet marketing, web marketing and online
marketing.

Benefits of E-marketing

• The company will have less distribution and marketing expenses as it will be promoted at a cheaper cost online. Therefore this will reduce the cost to the company.
• One of the main advantages of e-marketing is that it reaches a wider range of consumers and the service can be promoted worldwide thereby having a larger customer base.
• E-marketing can be used any time of the hour even if the office is closed the consumers would be able to check on the product details therefore this is a major advantages for the company.
• The product can be advertised more creatively by using music, graphic and videos. The customers can be given a survey to fill out to know more about the product feedback.

Exciting Prizes @ this year's Expo

To everyone out their with an interest in cloud computing and e-marketing, this event is for you. At this years's ICT Expo 2013, our main themes are "e-Marketing" and "Cloud Computing". Everyone wishing to come for this event is required to fill a registration form for free. And the exciting news here is that everyone who registers will be eligible to win some prizes that are mentioned below, and they will be awarded on a raffle draw basis. So hurry up people, register for this free event and show up to the expo and you may be one of the lucky winners.

1st Prize - iPhone 5

2nd Prize - iPad 3rd Gen

3rd Prize - iPad Mini

And other cash prizes available too!

Software as a Service

Software as a service is when computer applications are accessed over the internet, without the need to install them locally on the computer. Therefore the only necessity to make use of SAAS is a computer with an internet connection that is reasonably fast. This has many benefits that will be discussed below:

1. Multiple users can work on the document at the same time. This means that two or more people could simultaneously work on a spreadsheet, document or presentation. This allows people from a distance to work together.

2. Data is always saved and kept in the cloud. Since the save files are kept in the cloud and is being constantly updated and saved. Any power outages would not lead to loss of data.

3. More security. Keeping data locally can be vulnerable to theft and other security risks. But when using SAAS the data saved will be on a secure location of the cloud service vendor.

4. Moreover SAAS is also dynamically scalable, this means that consumers and business will be using the software only to the extent they need it. But when they buy software to be installed locally on the office computers, there may be a waste of resources in the sense features that aren't being used.

5. Finally SAAS is device independent. This means that these online applications can be used from any computer, whether they are a PC, Laptop, Tablet or Smartphone doesn't matter. As long as there is an internet connection and a web browser SAAS can be used.

Cloud Computing in Businesses

Cloud computing is where data and software are accessible via the internet. This removes the need to install expensive software and hardware and then run it locally. Therefore it brings many benefits to businesses since they do not have to spend so much on servers and other expensive equipment. Rather they could just run the software in the cloud known as Software as a Service (SAAS), such as Google docs that allow businesses to work with documents, spreadsheets and presentations online which can be accessed from anywhere in the world.

Further if they need the software to be specific for their use, then they could opt for Platform as a Service (PAAS) or Infrastructure as a Service (IAAS). PAAS allows business to build applications based on the tools that the cloud service provider allows, but the latter gives more flexibility to create their own unique applications.

Apart from the huge cost savings brought about by the reduction in spending for expensive hardware, there is also the benefit of less paperwork as more and more data is being stored in the Cloud which abstains the business from being criticised as a non-eco friendly business.

Many businesses, whether large or small scale are starting to use cloud computing as they reap many benefits from it. And in this 21st century, business that stick to the traditional computing way, may be left behind as competitors become more and more efficient in their activities. And it can be seen that a large number or business are already starting to adopt cloud computing services.